It was a big night for Big Cheese Dana White, whose background includes significant time in South Boston. The sport was only recently legalized in the Commonwealth, and this territory was regarded as almost the Last Frontier for UFC, which has soared in popularity, thanks to both White’s zeal and his marketing savvy. Clearly, he has struck a chord. His enterprise is estimated by Forbes to be worth in excess of $1 billion and White has become a very wealthy man.
Last night’s card represented the largest dollar gross of any event in TD Garden during this calendar year. Tickets were scaled from $75 to $600. For many in attendance, this was undoubtedly a dream scenario, seeing their beloved UFC up close and personal after watching all those matches on television.
Among those in attendance: Shaquille O’Neal. This was not his first time at the dance, however.
“I’ve been to about 30,’’ he confided.
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