NEW YORK, Aug. 26 /PRNewswire/ -- BIC knows that it doesn't take a lot to do a world of good. This summer, Ultimate Fighting Champion Chuck Liddell and BIC men's razors--specifically the new BIC® Flex4™--will partner to support BIC 4 GOOD (http://www.bic4good.com) by shaving off Liddell's signature Mohawk.
The BIC 4 GOOD initiative asks Americans to shave their head--for real or virtually--and in turn BIC will make a donation on their behalf to DoSomething.org, a not-for-profit organization that empowers youth to do good in their own communities. In celebration of the launch of the BIC Flex 4 shaver and the opportunity to support a great cause, BIC and Chuck are asking America to join the movement.
"It doesn't take a lot to make a huge difference in the world, and I'm proud to be a part of BIC 4 GOOD's humanitarian effort," says Liddell. "By shaving off my own signature 'do, I hope to inspire people to do the same for this important program."
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